OptimoRoute Alternatives for UK Fleets

How OptimoRoute's pricing actually scales

Per OptimoRoute's pricing page as of October 2026, OptimoRoute charges per driver per month: $35.10 on the Lite plan and $44.10 on the Pro plan, both on annual billing (annual billing is 10% off the monthly rate, and the page's own example prices Pro at $49 a driver monthly), with no included base allocation - the first driver costs the same rate as the fiftieth. Scaled to 25 drivers, a Pro plan runs approximately $1,102 a month, and that number keeps climbing linearly with every driver added, with no volume discount in the published tiers.

Worked example: 5, 10 and 25 drivers

At OptimoRoute's published annual rates, the monthly bill works out as follows:

• 5 drivers: $175.50 on Lite, $220.50 on Pro
• 10 drivers: $351 on Lite, $441 on Pro
• 25 drivers: $877.50 on Lite, $1,102.50 on Pro

Drivers aren't the same as vans

Those figures assume one driver per van. Most distributors don't run that way. OptimoRoute's FAQ says subscribers pay for "the number of drivers for which they are planning within a month". Take a fleet of 10 vans with 14 people who drive at some point in the month: eight full-timers, a couple of part-timers, holiday cover and whoever does the Saturday run. If each of those people counts as a driver you plan for, the bill covers 14, so $491.40 a month on Lite or $617.40 on Pro, while there are still only 10 vans on the road.

The page doesn't spell out how cover and part-time drivers are counted, so ask OptimoRoute how they would bill your rota before you compare prices. The answer matters most for fleets with cover drivers and seasonal staff.

Where the model works well

For a small, genuinely stable driver count, per-driver pricing is straightforward and easy to budget for - you know exactly what adding or removing a driver costs, with no guessing about which plan tier you'll land in.

Where it stops working

The model gets uncomfortable as a fleet grows, because cost scales purely with headcount with no economies of scale built in. It's also worth noting that some of OptimoRoute's more advanced capabilities sit on higher plans: weekly planning needs Pro (activated on request), and multi-day long-haul routes and dynamic mid-route depots are on the Custom plan, which is quoted by sales. Growth in features and growth in driver count can push the bill up at the same time.

What a flatter-priced alternative looks like

The alternative structure worth looking for is pricing tied to vehicles rather than named drivers. Adding a driver who shares an existing van then doesn't add a new line item to the bill. Two other common structures are per-order pricing, as with Routific, and per-user seats with paid add-ons, as with Route4Me. The route planning software cost guide compares all of these side by side.

Where vRouted fits

vRouted charges per van rather than per driver, in pounds: a flat £79 a month for up to 3 vehicles on Starter, or £29 per vehicle a month on Growth (5-vehicle minimum, 20% off on annual billing). Like OptimoRoute's model, the bill still grows with the fleet. The difference is that it's pegged to vans rather than people, so extra drivers, part-timers and planners don't change it. Per unit, the two can come out close, so compare them at your real fleet size and billing cycle, not on the headline rate. In the example above, vRouted bills for the 10 vans, at £29 each a month on Growth, however many people drive them.

Other OptimoRoute alternatives worth a look

vRouted isn't the only option, and the right one depends on what drives your costs and what your drivers need on the road:

• Routific: priced by order volume with unlimited drivers, and free for up to 100 orders a month. Good for big teams with modest volume
• Route4Me: priced per user with add-ons and a five-user minimum. Deep features for larger fleets
• Spoke Dispatch, formerly Circuit for Teams: priced by stops per month, with a driver app, live tracking and proof of delivery
• vRouted: priced per van in pounds, built for UK multi-drop rounds with capacity, delivery windows and driver hours. No driver app or live tracking

When per-driver still makes sense

The honest caveat: if you have one driver per van and that isn't going to change, per-driver and per-vehicle pricing work out much the same, and OptimoRoute's Lite rate may be the cheaper line. This is a fit question, not a universal verdict. Do the multiplication with your real driver and van counts before assuming either model is automatically better.